Bogdan Baranovskiy
I find out why players do what they do, and lead product teams to build what moves the business forward.
Product leader with 6+ years across games and B2B SaaS. At Emhance I lead 3 PMs across a two-sided AI platform for game studios. Before that, 3 years of AAA user research at Wargaming. Took a managed-service business to self-serve SaaS: 60 customers and $40k MRR within 3 months. Cognitive psychologist by training; I bring AI-native ways of working to product and engineering.
Research and product work, and what it moved for the team and the business.
From AAA user research at Wargaming to leading product on a multi-product AI platform.
Lead 3 PMs across a two-sided AI platform: studios launch and analyse playtests, players take part from the panellist app, and an AI pipeline turns sessions into insights. Took the business from a managed service to self-serve: 60 customers and $40k MRR within 3 months. Ran the pre-sales demos that helped close Zynga, CD Projekt Red and Google. Align leadership on priorities, launches and go-to-market.
Joined as UX Researcher in June 2024. Owned the roadmap, wrote the PRDs and the spec for every metric in the client report, ran discovery with client studios and took an internal tool to production.
Qual and quant research on AAA PC and mobile titles: 4 titles, 10+ features. Worked with product managers and producers so research shaped roadmaps early. My prioritisation matrix was adopted company-wide.
Thesis on aggression in MOBA games, published as a book.
Talks: GDC Summer Fest 2025, WN Conference Cyprus. Articles: Gestalt in game design, the first session. The full story is in the CV.